We can help you make sense of data and insights and turn them in action with...
Key Message Development
Customer Persona Development
Value Prop Development
We can help you unravel the intangibles affecting customer perceptions with...
Brand Exploration Studies
Customer Journey Mapping
Ethnographic and In-Context Studies
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It’s been said that if you haven’t got an idea, then you haven’t got a chance. We’d argue that if you haven’t got an insight, then you haven’t got an idea...or a chance.
As account planners from the world of advertising, we spent decades leading efforts to discover insights and putting those insights to work. And in that time, we’ve learned a thing or two about insights:
Agility is essential in research – Usability and design thinking research proves that insights can be found in small samples thus making budgets and timelines more efficient.
Unconventional thinking exposes undiscovered opportunities – Bringing creativity to the exploration process yields new and refreshing insights.
Insight must lead to action – insights are like muscles...there’s no use in having them unless you do something with them. Our team has deep experience turning insights into a roadmap for success.