It’s been said that if you haven’t got an idea, then you haven’t got a chance. We’d argue that if you haven’t got an insight, then you haven’t got an idea...or a chance.

As account planners from the world of advertising, we spent decades leading efforts to discover insights and putting those insights to work. And in that time, we’ve learned a thing or two about insights:

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• Agility is essential in research – Usability and design thinking research proves that insights can be found in small samples thus making budgets and timelines more efficient.

• Unconventional thinking exposes undiscovered opportunities – Bringing creativity to the exploration process yields new and refreshing insights.

• Insight must lead to action – insights are like muscles...there’s no use in having them unless you do something with them. Our team has deep experience turning insights into a roadmap for success.